Hey, check it out! We’re used to being in news reports, but now we’re in a book! Like, a paper one! We haven’t read it yet, but “Bag Green Guilt” seems like our kinda book, because it’s all about action! The book describes things we can actually DO to save the planet, you know, like organizing (or even attending) a Carrotmob, or buying solar panels the easy way through One Block Off The Grid…

The purpose of Carrotmob is to change the business world, but if, at the same time, we are able to help people work through their guilt issues with action, that’s probably a good thing too….

When we think about what the role of our Carrotmob organization is going to be in the future, it makes sense for us to manage and support the network of people around the world who are interested in this type of activism. It also makes sense for us to spearhead some of the big global campaigns we want to create. But it doesn’t make sense for us to try to become experts on every issue, every industry, every community. We suspect that part of our destiny is to create partnerships with all sorts of established organizations so that we can help them achieve the goals they’re already working on and they can help us advance this type of activism. So we’re happy to be taking a step towards that future by partnering up with 350.org! This great organization is mobilizing people all over the world for a global day of action on October 24th, before the UN Climate Change Conference in Copenhagen. The goal is to show the leaders of the world how much we care about getting the CO2 in our atmosphere below 350 parts per million! Here’s an explanation of the importance of the number 350.

If our governments don’t hurry up and hit that 350 number then catastrophes will start happening left and right. Famine! Civil War! Economic collapse! Florida will disappear underwater except for a few dozen lucky survivors sitting on top of the Epcot Center, fishing for all the delicious sea creatures recently liberated from SeaWorld Orlando. Is this what will happen? We don’t know, but we do know that we want to help 350.org spread their message far and wide. Furthermore, we want to use this day to create a direct and measurable reduction in greenhouse gas emissions. So if you want to help a business reduce their carbon footprint by having them compete in and win a Carrotmob, hit us up, or check out this map to find an event that’s already happening in your part of the world. If you’ve been waiting to organize a Carrotmob, October 24th is the day:

We’ve put up a new page about this partnership and we hope you’ll help us make some noise on October 24th!