A couple of people from Transition Town Boroondara in Melbourne's East loved the Carrotmob concept and thought they'd give it a shot. We approached small grocery stores in the local area offering them a free sustainability assessment and the opportunity to compete for Melbourne's first Carrotmob. The sustainability assessments helped three businesses understand the changes they could make and allowed the owners to make a solid pledge/bid for the Carrotmob.
We had assistance from the Victorian Employers' Chamber of Commerce (VECCI) who provided the sustainability assessments.
It was a beautiful sunny day and what was normally a quiet little local store became a hive of activity - In 3hrs we more than doubled the store's average Saturday revenue.
As a result of the Carrotmob the owner replaced all the store's lighting with more energy efficient options, supported a local biscuit provider by selling products during the Carrotmob, and made improvements to his bathroom plumbing to reduce his water usage.
Have ideas for Carrotmob? Experiencing problems on our site? Please use the form below. You can also reach us at: help@carrotmob.org. Your feedback is greatly appreciated. Happy mobbing!
The fastest and easiest way to join Carrotmob is by connecting with your Facebook account. You will also be able see what your friends are doing on Carrotmob and quickly share some of your activities with your network. To learn more about how this works, read this. If you are curious about the permissions we're requesting of your Facebook account, read this. Clicking this button will NOT post anything to your Facebook wall.
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