So you want to organize a Carrotmob?
Welcome to the movement. Carrotmob is a new model of consumer activism, and this is the chapter in the history book where we all get our hands dirty and pioneer new ways to put this model to use. This is the part where we keep innovating until we have successfully lowered the planet’s blood pressure. People are attracted to Carrotmob for different reasons: it’s a win-win model; it has measurable results; it’s fun; it’s simple; it succeeds where many other methods fail. Whatever it is that brought you here, this guide is meant to prepare you to achieve your activism goals and serve as a touchstone for what this movement is all about.
Before you start from scratch, it might be a good idea to check out our Carrotmob map so you can see if there’s already something happening in your city. If you are super-committed to making this happen, we recommend that you read the long version of this document. Most of you will probably prefer to take a quick look at the short version to warm up. Either way, dig in:
How to organize a Carrotmob:
Appendices:
Appendix 2: Dividing Up Responsibilities
Appendix 3: The Art of Designing a Carrotmob
Appendix 4: Carrotmob Organizer Profile
Appendix 5: Press Release Templates
Appendix 6: Radio Announcement Template
Appendix 7: Targeted Business Spreadsheet
Appendix 8: Invitation Letter Template and Basic Pitch
Appendix 9: Bidding Structure and Selecting a Winner
Appendix 10: Checklist for Working with Businesses
Appendix 11: Sample Schedule for the Big Day
Appendix 12: Wrap-up Survey to help us Improve
Once we have given you your own account to post on Carrotmob blogs, head on over to our Council of Elders blog. You’re welcome to use it to post your ideas, helpful resources, and so on. If you create resources that would be helpful to other organizers, feel free to post links to them in the sidebar of the Council of Elders blog.
Many thanks to the interns and volunteers who have put together most of these documents!
